NBATickets.com

Redeveloped and redesigned NBATickets.com into a dynamic digital property: a central place for the league to identify fans showing hand-raising purchase-intent signals, then nurture them to conversion.

The rebuilt site supports single-game, premium, membership, tentpole and team events, and carries a testing environment for trialling new technology.

It drove $20M in revenue from new registrants, as part of $100M generated in total.