01 · Selected work
NBA All-Star Weekend × Flowcode
115K+Scans across the weekend
Led a cross-departmental team to integrate Flowcode across the entire NBA All-Star Weekend experience, turning a live event into a measurable one.
The work spanned broadcast lower-thirds for domestic and international giveaway promotions, bringing partners into the experience so conversion could be tracked, and integrating QR technology directly into fan-cam and Jumbotron production.
The activation garnered over 115,000 scans across broadcast, fan cam, Jumbotron and partner activations, and unlocked a major new source of first-party fan data for the league.
