NBA ASW x Flowcode

The Launch of Flowcode at NBA All-Star Weekend in Utah

Led a cross-departmental team to successfully integrate Flowcode into The 2023 NBA All-Star Weekend’s entire experience. Developed lower thirds for domestic and international giveaway promotions on broadcast, included partners into the experience using Flowcode to track conversion, and integrated QR into their fan cam production and Jumbotron announcements. Overall, the activation garnered over 115K scans and unlocked a massive source of customer data.