04 · Selected work
Conan O'Brien on r/photoshopbattles
465KViews · 1.1K+ submissions · 84% approval
Worked with TBS and Team Coco to have Conan O'Brien post directly to r/photoshopbattles, inviting the community to photoshop him into cosplay ahead of San Diego Comic-Con.
Rather than advertising at the community, the campaign handed it the raw material and let it do what it already does.
The result: 465K views, 1.1K+ submissions, 25.5K+ upvotes and 84% approval.
